The founders of SubsurfaceLabs are all veterans of the oil industry and have worked on projects around the world while serving in several International Oil Companies. They have been at the cutting-edge of subsurface model building and technology development since the 1990s. Each founder is a recognised expert in their own field, with numerous publications and a long history of active participation in international industry conferences. They share a passion for transforming subsurface modelling to bring reliable models within affordable reach of all subsurface projects, within and outside the oil industry. They believe in the potential of significantly reducing carbon intensities of produced hydrocarbons through selecting the right development options, and have delivered projects where the techniques have been applied.